All services in the fields of communication, corporate strategy, management and development of brands as well as related consulting and trade in all types of products. The company may also carry out any other activity directly or indirectly related to these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto.