Operating a retail store for and trading and wholesaling of fishing articles and providing related services, in particular organizing and conducting training courses, trips and boat tours, renting boats. The sole proprietorship may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the sole proprietorship or are directly or indirectly related to it. It may acquire, manage, encumber and sell properties, copyrights, patents and licenses of all kinds.