The company aims to build brands, trade in goods of all kinds, and provide services and consulting in the areas of entrepreneurship, rental, franchising, and asset management. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, sell, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.