The company's purpose is to operate or manage restaurants, hotels and similar establishments, as well as to engage in franchising activities both domestically and abroad. Additionally, the company aims to sell and trade advertising and gastronomy articles. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with its main purpose. Furthermore, it may acquire, manage and sell securities, take out and grant loans. The company may also acquire, develop, manage and exploit patents, licenses and manufacturing processes, as well as acquire, manage and sell real estate, and provide guarantees and other securities.