The company's purpose is the organization of parties and events; trade in articles related to shows, in particular magic, illusionism, and games of all kinds; trade and production of confectionery and fashion items; trade in beverages and food products; trade in party and carnival items, in particular tablecloths, napkins, costumes, wigs, and other items; operation of various websites and online sales of articles. The company may carry out in Switzerland and abroad, either on its own account or on behalf of third parties, all commercial, financial, or real estate transactions (in Switzerland, excluding operations subject to the LFAIE) directly or indirectly related to its purpose, take participations in all commercial, industrial, or financial enterprises (in Switzerland, excluding operations subject to the LFAIE), create branches in Switzerland and abroad.