The association aims to develop and implement projects, campaigns, and digital formats at national and international levels that focus on animal welfare and appreciation for animals, which have a broad impact and address both relevant stakeholders and a large audience. Topics such as the exploitation of animals, non-species-appropriate husbandry and treatment, animal suffering throughout the value chain, as well as the social factors in the overall societal context, are to be addressed and highlighted using the power of fact-based and memorable information and messages. Our goal is to bring home to people in Switzerland and worldwide the importance and significance of dignified treatment of animals and thus contribute to a change of mind towards more animal welfare. To this end, we also aim to develop concrete impact models in the economic context that make animal welfare more visible and popular in public perception, so that promoting animal welfare becomes advantageous for economic actors. The association aims to find committed partners, institutions, and patrons who financially, ideologically, and substantively support offers, projects, and impact models. The aim is, in particular, to establish the association's services for promoting animal welfare and to position it as a center of competence in the field of animal welfare, media, and the public.
Outbound Leads by COHAGA