The company's purpose is to provide strategic and operational support in the fields of marketing, communication, and training. To this end, the company may, directly or indirectly, carry out all commercial and financial transactions in Switzerland and abroad, and participate, directly or indirectly, in all enterprises related to its corporate purpose in Switzerland and abroad, except for operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE). It may establish branches in Switzerland and abroad. It may grant loans or guarantees to associates or third parties if it serves its interests.