The purchase, sale, rental, management, control, brokerage, and promotion of all real estate, as well as all advisory and service activities in the field of real estate, excluding all operations prohibited by the LFAIE; any type of personal assistance service; the holding and management of participations in any company in Switzerland and abroad; the provision of service and advisory services between abroad and Switzerland in the fields of finance, law, taxation, commerce, health and wellness, education, and tourism; the company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable property transactions, leasing on any object, in Switzerland and abroad, directly or indirectly related to the main purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, and grant loans or any other form of financing to, and provide guarantees of any kind, for the direct or indirect benefit of its shareholders, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the company's assets.