The company aims to develop and publish media products, provide marketing services, as well as establish, acquire, hold, manage and exploit participations in companies of all kinds, particularly in the field of development and publication of media products. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or establish similar or related companies. It may acquire, hold, broker and sell real estate, copyrights, patents and licenses of all kinds, as well as carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company.