The promotion, organization and management of sports events and shows in general, the management of car and motorcycle racing teams and competition in general, the promotion and commercialization of images, the production and commercialization of video cassettes and advertising, educational, sports and professional information films. The company may assume and grant agencies, commissions, representations and mandates, acquire and grant licenses for the use of business trademarks, as well as carry out all commercial, industrial and financial operations deemed by the administrative body to be instrumental, necessary or useful for achieving the company's purpose. The company may also assume, directly or indirectly, participations or interests in other companies of any nature. The company may open branches both in Switzerland and abroad.