The company aims to provide comprehensive creative services in the fields of branding, design, and marketing. This includes, in particular, the conception, design, and implementation of brand strategies, as well as web and software design, the provision of services and consulting in the area of digital presence, the development, production, presentation, and sale of print and advertising materials, digital products, and software solutions, the establishment and maintenance of social media presence, content creation, and the offering of optimization measures in this area. The company may establish branches abroad, found subsidiaries, participate in related companies, acquire, hold, manage, encumber, utilize, and sell real estate and intellectual property rights, and grant financing, provide securities of all kinds, or otherwise secure or guarantee obligations of affiliated and other companies. The company may also engage in all commercial, financial, and other activities that appear to promote the purpose of the company or are related to it.