The provision of all services in the field of promotion, sales, marketing, design and communication in the watchmaking sector, in Switzerland and abroad; the company may, in particular, in Switzerland and abroad, carry out any financial, commercial or industrial activity, movable or immovable (real estate transactions prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners are excluded) directly or indirectly related to its purpose, participate in all companies having a direct or indirect relationship with its purpose, create branches or subsidiaries in Switzerland and abroad, file, acquire, hold and sell patents or all intellectual property rights and acquire, hold and grant licenses, grant loans or guarantees to associates, subsidiaries, parent companies, sister companies or third parties, if it serves its interests or those of the group of companies to which it belongs.
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