The company's purpose, directly or indirectly, in Switzerland and abroad, is: the creation, editing, production, dissemination, publication and marketing of all intellectual content, by all means and on all media; the provision of advice and services in the field of direct marketing; the provision of advice and implementation of all services related, directly or indirectly, to the know-how of the partners, the purpose of the company or any similar, related or complementary purposes; the creation, acquisition, exploitation, marketing, assignment of all intellectual property rights and processes, including copyrights, databases, patents, trademarks, designs and models, domain names, concerning its activities; the participation of the company, by all means, directly or indirectly, in all operations that may be related to its purpose through the creation of new companies, contributions, subscriptions or purchases of securities or social rights, mergers or otherwise, creation, acquisition, rental, lease-management of all business assets or establishments (for complete purpose see articles of association).