The company provides advice and services in the fields of corporate management, communication and corporate transformation, with particular expertise in the areas of technology, luxury and media, as well as any related activities. The company may, either on its own account or on behalf of third parties, carry out all commercial, movable and financial transactions directly or indirectly related to its purpose, in any form, including through participations. The company may open branches in Switzerland and abroad, establish or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.