The company's purpose is to trade in goods of all kinds, establish hairdressing salons, and buy, sell, broker, and manage real estate. The company may establish branches and subsidiaries in Switzerland and abroad. The company may acquire, hold, sell, and encumber properties in Switzerland and abroad. Furthermore, the company may enter into direct and indirect financing transactions on market terms for its own account or for the account of third parties, and grant securities of any kind, including pledges, guarantees, and sureties for its direct shareholders, subsidiaries, and third parties. The company may conduct all business, incur obligations, and conclude contracts that are suitable to promote the company's purpose and the development of the business, or that are directly or indirectly related thereto.