The company's purpose is to provide management services in the areas of marketing, business processes and corporate management, as well as to trade in beverages of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in, acquire or merge with other companies in Switzerland and abroad, provide financing for its own account or for the account of third parties, and grant guarantees and warranties for subsidiaries and third parties. The company may also acquire, encumber, manage or sell real estate and licenses in Switzerland and abroad, and acquire, exploit or sell patents, trademarks, design rights, copyrights and other intellectual property rights in any form.