The company's purpose is to engage in the activity of a public advertising concessionaire on its own behalf, on behalf of third parties or in sub-concession. The company also has the purpose of producing, acquiring, assigning, leasing, selling advertising services or media of any kind, including print, digital, internet, gadgets, billposting or affixing, setting up advertising installations of any nature, including illuminated advertising installations on construction site scaffolding, consulting activities, organizing events in general, exhibitions and fairs, as well as producing content (both video and audio). The company may also perform agency services, as well as commodity trading activities. The company may also engage in restructuring, recovery, restoration and maintenance activities of real estate of any nature and destination, including historic, artistic, cultural buildings and urban furniture, as well as acquiring, holding, administering and assigning corporate participations and consortiums in Switzerland and abroad. The company may issue guarantees in favor of affiliated companies and may open branches and subsidiaries in Switzerland and abroad. The company may, in addition, engage in all commercial, financial or other activities connected with the company's purpose.