The company's purpose is to operate hairdressing and beauty salons for ladies and gentlemen, and to sell related goods. It can also offer hairdressing courses, consulting and services of all kinds in the hairdressing and beauty sector, as well as in the areas of real estate and business consulting. The company can establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It can acquire, manage and sell properties and securities. It can carry out all commercial and financial transactions that may be conducive to the realization of its purpose. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.