The company's purpose is to provide services in the field of photography and video, in particular the creation and editing of photographs, photo reports and video recordings, the sale of photo and video products, the creation and sale of training products, the conduct of training sessions, the creation of websites, the provision of services in the field of marketing on- and offline as well as social media and in the field of visagistics, cosmetics and styling, as well as trust services. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, sell and manage real estate, patents, licenses and other intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.