The company aims to advise footballers, other athletes, clubs, as well as sports and media companies, both domestically and internationally, on cross-border trade in advertising and media rights of sporting events and transfer rights, as well as the provision of all services directly or indirectly related to the main purpose. In this context, the company can, in particular, engage in activities in the areas of scouting, career planning, marketing, brand development, as well as media and public relations. Furthermore, the company can develop, implement, and support projects, particularly in the fields of sports, culture, lifestyle, and communication, both domestically and internationally. The company also aims to trade in luxury goods, particularly watches and accessories. The company may establish branches, both domestically and internationally, merge with other enterprises, and acquire, hold, finance, or sell shares in other companies of any kind in Switzerland or abroad. The company may acquire, manage, and dispose of intangible rights, both domestically and internationally. The company may enter into all commercial, contractual, and financial transactions that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. The company may acquire, hold, and dispose of real estate and provide financing on its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.