The company's purpose is the multimedia and internet publishing activity, including the management of copyrights, and the online sale of texts, images, videos and music in electronic format; the provision of services to artists, namely artistic, photographic and multimedia production, agency and public relations, and record production; the wholesale, retail, mail-order and, in particular, online and other telematic channels sale of books, magazines, other publications, editorial products in general on any medium, consumer electronics products in general and musical instruments; the realization of online auctions, through the internet and other multimedia systems, of any kind of products; the conception, production, management and marketing of marketing and sponsorship services as well as the provision of commercial and consulting services related to the above activities. The company may produce software for desktop and mobile devices; in particular, software applications for portable devices such as tablets and smartphones, as well as for advanced software and hardware devices of artificial intelligence (AI), virtual reality (VR) and augmented reality (AR). The company may establish offices, branches, subsidiaries and secondary headquarters of any other nature or legal form anywhere and participate in other companies and societies, both Swiss and foreign. The company may also carry out all commercial, financial or other activities that are directly or indirectly related to the company's purpose, permitted or compatible with it.