The company aims to develop and implement marketing and advertising concepts/products, mainly in the multimedia sector, as well as PR and communication measures/media. It develops, markets and distributes its own products, but also provides support for the development and establishment of new innovative ideas, products and services in the fields of entertainment, design, culture, art, fashion and multimedia. The company is authorized to establish branches in Switzerland and abroad and to participate in other companies of any kind. It can acquire or establish similar or related companies and conduct all business that is suitable to promote the purpose of the company. Furthermore, the company can acquire, manage and sell real estate and properties, as well as copyrights, patents and licenses of all kinds.