Holding and managing participations, inter alia, in companies with artistic and/or architectural purposes. The company may engage in trade of all kinds of goods, assume commercial and financial mandates. It may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into all transactions and contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. Furthermore, the company may conduct trust business. It may conclude all legal transactions and is specifically authorized to take all actions that are directly or indirectly suitable to serve the purpose of the company.