The company's purpose is to trade in flowers, plants, and floristry and decoration materials. It provides floral, design, and artistic services, in particular the creation and sale of flower arrangements, floral artworks, and the design of room and event decorations. Additionally, it offers services in the field of floristry, arts and crafts, and design. Furthermore, the company designs, produces, and distributes its own artworks and decorative items. The operation of a retail store is included. The company is authorized to broker, acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. The company may provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties in favor of its subsidiaries and third parties.