The purpose and object of the company is to provide services and consulting in the field of cultural events. Organization and execution of events in the field of entertainment and leisure activities. In addition, the company provides services in the areas of marketing, advertising, touchpoints, brand development, brand maintenance, public relations and communication, as well as the creation of designs in the field of print and online, photography and images with animation, IT services and software development. The company also aims to manufacture and trade, including e-commerce and rental of and with art products of all kinds. It can organize auctions. The company can establish branches and subsidiaries in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and carry out all activities that are suitable to promote its purpose directly or indirectly. The company can acquire, encumber, sell and manage operating properties and intellectual property rights in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.