any activity, in Switzerland and abroad, of advising companies in all areas of activity (in particular financial, strategic, organizational, commercial development, restructuring, external growth, disposal and acquisition, equity research, fundraising and introduction to qualified investors), financial research and analysis, and production, exploitation, publishing, purchase, sale and distribution of all books, musical and audiovisual programs by any means. The company may carry out for its own account or for the account of third parties all commercial, financial, civil, industrial, movable and immovable transactions in direct or indirect relation to its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad and take participations in other companies having a similar or related purpose.