The company's purpose is to provide services in the fields of design, engineering, and marketing for the luxury goods industry, particularly watches and jewelry, including the development of 2D and 3D design and engineering, visual brand identity, digital marketing, and social media management. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad, and, in general, engage in any activity directly or indirectly related to its purpose. The company may acquire, hold, and dispose of real estate properties both in Switzerland and abroad. It may carry out, either on its own account or on behalf of third parties, all financial transactions as well as provide guarantees or guarantees for loans for subsidiaries or third parties.