The core activity of Artista is to offer an online platform that connects local artists with potential customers. The platform provides various services, including: a directory of artists and art galleries that allows customers to find and book artists' services; an online marketplace where artists can sell their artworks or services; an event calendar that enables customers to find events and performances by artists; and a blog and affiliate program that allows artists to promote their work and gain new customers. The company focuses on supporting artists and art galleries by providing them with a platform to showcase and sell their work.