The company's purpose is to engage in art trade, acquire, manage and dispose of licenses and licensing rights, organize events, provide consulting services, market artists, athletes and other personalities, acquire the necessary rights, create, produce, exploit and finance DVD recordings, film and TV programs in the fields of entertainment, documentation and culture, as well as multimedia implementation. Furthermore, the company may broker transactions of all kinds and trade in goods of all kinds. The company may establish branches in Switzerland and abroad, acquire, manage and dispose of real estate, intellectual property and participations, and conduct all business that is suitable to promote or facilitate the development of the company.