The manufacture and trade of watches, watch components and jewelry as well as the production of related merchandise; the exploitation of protective rights or the commercialization by granting licenses / selling patents and related services. The company may establish branches in Switzerland and abroad, participate in any other company, assume representations and perform all operations and conclude all contracts suitable to promote the realization of the company's purpose or directly or indirectly related to it. It may also contract loans and pledge rights for its own account or for the account of third parties and grant guarantees to affiliated companies or third parties. It may acquire real estate in Switzerland and abroad, lease it, rent it, pledge it and sell it. The company may acquire, hold, administer and dispose of, in Switzerland or abroad, any claim and any title.