The company's purpose is the production, co-production, creation, promotion, provision, retransmission, distribution, representation, display or performance of all audiovisual products, in particular for cinema and television, all artistic and cultural works, plastic works and stage performances, in particular theater, dance, concerts and performances. It also aims to distribute these works and design multimedia communication products, as well as provide consulting services in the aforementioned fields. Furthermore, the company may engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, and carry out all operations and conclude all contracts necessary to develop and expand its purpose or related thereto directly or indirectly.