To represent the supra-regional interests of its members and to promote cooperation among companies in the e-commerce and digital communication sectors through the exchange of knowledge and experience among members. To maintain and establish favorable framework conditions in all areas for the associated companies. To promote, independently or in cooperation, all initiatives that can contribute to the knowledge and dissemination of topics, services, and technologies related to e-commerce and digital communication in general. To operate with the media for correct communication on sectoral topics. To prepare and distribute to its members and, if appropriate, to the public, programs, films, booklets, brochures, and other printed or electronic documentation related to e-commerce and digital media in general. To disseminate the results of public or private research (e.g., commissioned by the Association itself) related to the topic of e-commerce and other digital communication media. The association is neutral under political and denominational profiles and does not pursue profit or any economic purpose. To achieve its purpose, the Association may carry out all mobile, real estate, and financial transactions related to it.