Conception, development, marketing and distribution of jewelry products, mainly bracelets made of gold and platinum, with or without settings of precious stones; trading in goods of all kinds under the brand ASTHOS; acquisition, management and exploitation of intellectual property rights, in particular copyrights, patents, licenses, trademarks, manufacturing processes as well as designs and models. The company may establish branches in Switzerland and abroad, acquire companies in Switzerland and abroad, acquire companies with the same or similar purpose, merge with such companies and conduct all business and conclude contracts that are suitable for promoting its purpose or that are directly or indirectly related thereto. It may acquire, encumber, manage or dispose of real estate.