The company's purpose is to provide services to individuals or legal entities active in the watchmaking and related products sector; specifically, consulting, coordination, commercial and technical assistance, as well as any other activity related to the watchmaking sector; sales promotion and marketing; administrative assistance, etc. The company may also: - carry out, in Switzerland or abroad, any financial, securities and commercial operation necessary or useful for achieving its purpose, including taking on representations in all sectors connected, directly or indirectly, with the company's purpose; - acquire, directly or indirectly, interests and participations in other companies or commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, as well as holding licenses, trademarks and patents; - establish branches and/or subsidiaries in Switzerland and abroad.