The company's purpose is to carry out all types of services, including consulting and assistance, in the fields of events, sports, marketing, public relations, strategy and communication, including in particular the design and planning of events, project management and media rights management. The company may carry out all operations that can contribute to or facilitate the realization of the company's activities or that allow it to safeguard, directly or indirectly, the interests of the company or the companies with which it has a business relationship. The company may grant loans or guarantees to its associates or third parties, in the interest of the company, guarantee or assume the loans granted by third parties to its associates. Furthermore, its purpose is the acquisition, holding and management of all participations in Swiss or foreign companies (excluding Swiss real estate companies), and more generally any operation that can contribute to the realization or be directly or indirectly related to its purpose.
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