The acquisition, holding, management and sale, on its own account and not as a fiduciary, of participations in companies based in Switzerland and abroad. The company may also engage in activities of granting loans, guarantees, including mortgages, sureties and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. The company may also engage in marketing activities, market research, assistance in the introduction and commercialization of products and/or services in Switzerland and/or abroad, as well as any other related activity. The company may also carry out general business assistance activities, as well as the commercialization, distribution and intermediation, both wholesale and retail, both in Switzerland and abroad, of consumer and/or industrial goods, without exception. The company may also acquire, sell, manage, receive for use and grant for use technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights. The company may also acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable regulations. Any activity carried out in the real estate sector is not directed at third parties but is limited to real estate for its own account. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving its purpose. To pursue the aforementioned purposes, the company may establish branches and/or subsidiaries and/or affiliates both in Switzerland and abroad.