The Ticinese Association of Financial Education (ATEF) was founded with the primary intention of promoting financial culture in Italian-speaking Switzerland, in line with the 17 sustainable development goals of the United Nations' 2030 Agenda. ATEF aims to create a more financially solid social fabric by gathering the support of local entrepreneurs (today's entrepreneurs) and providing seminars, educational programs, and workshops in schools, thus ensuring that young people (tomorrow's entrepreneurs) have the necessary knowledge to effectively manage their economic resources and face the growing challenges of the market: making finance an accessible and understandable topic from a young age can significantly contribute to a better quality of life and greater financial autonomy of the population.