The research, creation, development, management and marketing of intellectual property for itself and on behalf of third parties, with particular reference to technical clothing. The creation and development of brands and concepts as well as communication strategies. Market research, feasibility studies, commercial consulting for sales in general. The study, research and management of events. The operation of one or more sales outlets in Switzerland and/or abroad, both retail and wholesale. The production (in-house or through third parties), import and/or export of goods of all kinds. The trade in new and used vehicles (also old-timers), the rental of vehicles. The company may carry out all those commercial, financial, industrial and real estate operations, within the limits imposed by the current legislation (funds for business establishments, art. 2 para. 2, let. a) LAFE), deemed necessary or opportune for the achievement of the company's purpose, including the establishment of branches or participation in other companies both in Switzerland and abroad.