The manufacture of artistic and artisanal objects of all kinds, in particular according to its own designs, the trade in such objects, as well as creative consulting in the creation of artworks. It may establish branches and agencies in Switzerland and abroad, acquire and establish similar or related companies, acquire or sell real estate, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company directly or indirectly, or which concern the investment and management of the company's assets.