The company's purpose is to provide services and distribute products in the fields of industrial design, architecture, interaction design, branding, graphics and advertising, as well as strategic consulting in these areas. The company may participate in other companies, acquire, exploit, manage and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and carry out all legal transactions that may be necessary or suitable to promote the company's purpose or the development of group companies. Furthermore, the company may participate directly or indirectly in group financing, in particular by granting loans to its direct or indirect subsidiaries or other group companies or providing guarantees, sureties or other securities of any kind for their liabilities to third parties, even if these loans or securities are in the exclusive interest of its direct or indirect shareholders or other group companies and are granted free of charge.