The company's purpose is any activity in the field of jewelry and watchmaking, including creation, purchase, sale, repair, and appraisal, as well as the operation of a jewelry store. The company may engage in any financial, commercial, industrial, and real estate activities (with the exception of operations prohibited by the LFAIE), directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in any enterprises directly or indirectly related to its purpose; grant loans or guarantees to shareholders or third parties, if this promotes its interests.