The purpose of the company is to provide services in the fields of photography, corporate communication, computer science, graphic design, and decoration (in particular floristry), as well as to carry out all trade transactions directly or indirectly related thereto. Furthermore, the company aims to design and produce high-quality stationery products and to trade in wedding and festive dresses. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad.