The company's purpose is to provide consulting, coaching, training, and development services in the field of sports (with a particular emphasis on ice hockey), including, but not limited to, individual and organizational development, performance training, match analysis, and mental coaching. The company may also engage in the creation and distribution of media content, educational materials, digital products, software tools (including, but not limited to, artificial intelligence development), and events related to sports performance and development. The company may create subsidiaries, acquire or invest in other businesses, and perform all transactions and activities directly or indirectly related to its purpose.