The operation of a communications agency, including in particular the creation, production, promotion and dissemination, on all media, of written and audiovisual products; all activities in the fields of events and media, in particular consulting, development and operation; the management of all software, platforms or computer portals as well as all services related directly or indirectly to the aforementioned purposes; the company may engage in any financial, commercial and industrial activity directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties, if it serves its interests.