All activities in the field of subcontracting in the jewelry, watchmaking and clockmaking industries, particularly in the field of galvanoplasty and decoration on watch movements; all activities in the field of creation and/or marketing of manufactured watch parts and/or finished watches; all activities in the field of luxury marketing through the field of motor sports and others. The company also has the purpose of all activities in the fields of property management, concierge services, cleaning, logistics, renovation and construction of buildings, including the operation of a general construction company and a study office, work management, work planning, representation of clients, design, maintenance, trade in all types of products, exterior and final cleaning of construction sites, as well as the operation of a general electrical company. The company may grant loans to shareholders or third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. It may acquire and manage participations in commercial or industrial companies, located in Switzerland (excluding real estate companies) or abroad, by acquiring shares, bonds, parts, holding claims or any suitable form, taking patents and trademarks. The company may also carry out any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and extend its purpose or relating thereto directly or indirectly.