The company's purpose is to provide marketing, communication and media consulting services, encompassing strategic planning, operational management and conducting studies to establish advertising diffusion criteria, acquiring advertising space and organizing events. It also focuses on creating, executing and producing various communication materials, such as paper, printed or other supports, present and future. The company is also involved in internet-related activities, including developing and implementing online solutions, strategic consulting, graphics and general communication, as well as training in this sector. The company may, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE), carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.