The company's purpose is the distribution, sale and manufacture of advertising materials in Switzerland and abroad, the trade in goods of all kinds, consulting in the marketing and tourism sectors, the trade and use of patents, in particular in Switzerland, as well as the management of business properties, in particular in the hotel industry. The company may establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may, provided that the legal requirements are met, acquire, encumber, sell and manage real estate in Switzerland and abroad.