The company's purpose is: a) to operate any trade, in particular luxury goods, b) to trade in jewelry, watches and precious stones, c) to operate beauty and aesthetic salons, d) to operate art galleries, e) as an ancillary activity, to carry out all commercial and financial transactions - whether movable or immovable (in strict compliance with the rules relating to the acquisition of real estate by foreigners) - directly or indirectly related to the above-mentioned purpose(s), as well as to take participation in all Swiss or foreign companies pursuing identical or similar purposes. The company may conduct its activities both in Switzerland and abroad and establish branches. The company may grant loans or guarantees to its members or third parties.