In Switzerland and/or abroad, any commercial operation related to watchmaking and jewelry products, especially in the luxury goods segment, including - but not limited to - research, development, manufacturing, assembly, promotion (advertising, etc.), marketing in any form, export, import; supply of all goods (components, semi-finished products, finished products, etc.) and/or related services to third parties, including - but not limited to - creative services, data management services and project management services; filing, acquiring, holding and selling patents or any intellectual property rights and acquiring, holding and granting licenses; granting (a) loans and/or any other form of financing or (b) guarantees and/or any other form of security to one or more shareholders, group companies and/or third parties for their direct or indirect benefit, if it serves the interests of the company.