The company's purpose is to buy and sell watches and related objects, in particular collections and estates. Additionally, professional descriptions and valuations of watches (also through AI-based online tools) and the accompaniment of collections for auction or sale are carried out. Business intelligence for the watch sector is also part of the company's service portfolio. The company can conduct all transactions related to its purpose, in particular, it can also participate in other companies, acquire and sell real estate, and hold and manage capital investments of all kinds. It can establish branches and subsidiaries in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as guarantees and sureties for subsidiaries and third parties. In particular, it can acquire and grant patents and licenses.